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Case studies

The market for pig growth promoters in the United Kingdom

Our objective in the pig growth promoter survey was not only to measure existing product usage but also to examine attitudes to the growth promoter/feed additive category in general, and then to establish as clearly as possible farmers' awareness of...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: John Landell Mills
November 24, 1976
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Citation

Landell Mills, J. (1976a, November 24). The market for pig growth promoters in the United Kingdom . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-market-for-pig-growth-promoters-in-the-united-kingdom-


Research papers

An exercise in trade-off

The paper demonstrates how a very simple approach was applied to a particular problem of 'Trade Off'. As part of a large scale survey into the public knowledge of, and attitudes towards Local Authority Financing, Research Surveys of Great Britain...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: John R. Lawford
September 1, 1976
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Citation

Lawford, J. R. (1976a, September 01). An exercise in trade-off. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/an-exercise-in-trade-off


Research papers

Towards a new evaluation of grassland nutrition

Fisons have available a wide range of basic quantitative data on the use of fertilizer on grassland, covering a period of 20 years. But such data is largely restricted to analyses by size of farm and region. To gain a deeper insight into the...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Derek Harris, Ronald E. Walpole, Bill Blyth
June 15, 1976
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Citation

Harris, Walpole and Blyth (1976a, June 15). Towards a new evaluation of grassland nutrition. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/towards-a-new-evaluation-of-grassland-nutrition


Research papers

Evaluation of CESEA's teaching system

This paper presents an evaluation of the effectiveness of CESEA's system for the teaching of Marketing. CESEA is a School of Business Administration that offers, among other programs, a two years' Marketing Management course. The system aims at...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: José Maria Veciana
June 1, 1976
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Citation

Veciana, J. M. (1976a, June 01). Evaluation of CESEA's teaching system. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/evaluation-of-cesea-s-teaching-system


Research papers

Atlas Copco Airpower compressed air dryer survey

Atlas Copco Airpower, one of the 3 product companies of the Atlas Copco group is responsible for the development, design, production and the marketing of compressed air installations on a worldwide basis. In 1972 a market survey was done to...

Catalogue: Seminar 1976: International Market Research
Author: J. Enthoven
April 1, 1976
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Citation

Enthoven, J. (1976a, April 01). Atlas Copco Airpower compressed air dryer survey . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/atlas-copco-airpower-compressed-air-dryer-survey-


Case studies

Research in the Middle East

The paper deals with the problems encountered and methods applied in carrying out a research assignment regarding the marketing of honey to the Middle East. The survey covered the whole area but concentrated on Saudi Arabia, Kuweit and Algeria...

Catalogue: Seminar 1976: International Market Research
Author: George V. Vassiliou
April 1, 1976
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Citation

Vassiliou, G. V. (1976a, April 01). Research in the Middle East. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/research-in-the-middle-east


Research reports

Van hire with driver survey

Wilkinson Transport Ltd. has commissioned two previous telephonesurveys of haulers in the Greater Manchester area (August 1973and October 1974), in order to locate firms offering a van hirewith driver service and to establish details of cost. This...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1976
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Citation

, C. (1976a, March 01). Van hire with driver survey. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/van-hire-with-driver-survey


Research reports

Notes on an analysis of female drop-out respondents from two UK repeat purchase survey

The present report contains an analysis of thedemographic characteristics of females who were nolonger using Grecian 2000 when contacted either in either theAugust 1974 or April 1975 Repeat Purchase Surveys.These characteristics are related to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975
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Citation

, C. (1975a, December 01). Notes on an analysis of female drop-out respondents from two UK repeat purchase survey . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/notes-on-an-analysis-of-female-drop-out-respondents-from-two-uk-repeat-purchase-survey-


Research papers

Family buying decisions

This paper will look on the different ways people come to their purchasing decision if they live in multi-person households. We show this, in a study with 155 of such households and 1239 persons aged over 10 living in it, a survey sponsored by DAS...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Ernst Braunschweig
August 1, 1975
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Citation

Braunschweig, E. (1975a, August 01). Family buying decisions. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/family-buying-decisions